A pair of 5-pocket jeans from J.C. Penney's store brand "Ranchcraft" with "WESTERN JEANS" on the flasher. The use of a flasher and cam-lock zipper suggests that the production date may be the 1960s.
Dead stock with flasher
Straight with a moderate thickness.
patch
The patch features the brand name and a bull illustration. From the texture, it is likely to be made of PVC.
flasher
Flasher in a photo of a cowboy doing a rodeo. It is hard to tell because of the price tag, but it is stated that the fabric is 13 3/4 ounces.
tag
A cloth tag under the right back pocket
back pocket
The top of the back pocket is cannulated, and many RANCHCRAFT jeans seem to have a single horizontal stitching, but this is not the case.
top button
Top button engraved with "RANCHCRAFT J.C.P.CO."
zipper
SCOVILL cam-lock zipper.
rivet
The rivets are similar in shape to those of the LEE. There is no engraving.
outseam
The outseam has been treated with a side split. Black chain stitching at the hem.
fabric
Flasher describes it as 13 3/4 ounces of denim, which would have been in the heavy ounce category for the time. The slubby feel is not felt very much and there are few neps, but there are some large scratches in the weave. It is very bluish.
| size | waist |
seat | front rise | back rise | thigh | inseam | opening | total length |
| W30/L30 | 29 | 40 | 11 | 13.5 | 11.5 | 30.5 | 8 | 40 |