Fortunately the flasher, booklet (not yet a gimmie book), and tags are all in good condition.
This is a straight model that goes straight down to the 1950s, but it seems to be made a little narrower for the youth model.
The Wrangler's specification that the belt loops at the back could be attached to the left and right sides of the car in addition to the center was already adopted at this time. The center pellet loop is an offset belt loop.
In a slightly later era, there would be cutouts that would show patches of PVC, but these don't have them, so you can't see the PVC patches. On the left are the successive rodeo champions, but the fact that they are listed as far back as 1950 suggests that this product was made after 1950.
The zip fly, part number, size, and number of ounces of denim are noted. It's hard to find them because they come off so quickly when you wash them.
It's an embroidered tag, sewn on all four sides. The bell marks are straight, not diagonal." The letter "W" begins with the outer volume and the size notation is at the bottom right." There is no "○R" mark yet.
The most famous Wrangler booklet is a gimmie book with short comics, but this period is not yet a gimmie book. The booklet is shared with jeans, jackets and shirts.
The beginning of the left page shows that this booklet was called the "Souvenir Booklet". It was also noted that five of the six cowboys in the 1951 U.S. National Team for the World Championship wore Wranglers. This indicates that these jeans were made after 1951. On the right is Rodeo Ben, the designer of the Wrangler.
This is followed by the introduction of the reigning cowboy world champions.
What follows is an introduction to some of the rough riders and the Wranglers they wear, some of which are considered the flowers of the rodeo.
Next up was the introduction of Lang jeans. The fabric is described as 11oz (8oz for children and women), rivets that won't damage furniture or saddles, button fly and zip fly for men and zip fly for women, narrow legs to fit the saddle, deep front pockets, and ample back pockets.
On the left is a description of the shirt. On the right is a guarantee of a refund.
The stitching of W is also slightly deep in the back pocket. A familiar rivet is attached to the top edge. Despite the differences in stitching, the basic style is still the same as the current one.
A rivet with a bump in the middle. It's not just rivet reinforcement, but cannubis reinforcement as well.
トtop button (back)
The button is engraved with Jomon script. There is no reinforcement next to the top button like the Levi's V-stitching.
A gripper zipper is used.
top button (back)
It's stamped with a "4".
Some Wrangler jeans have one end of the coin pocket reinforced with a rivet, but this is only a cannubis reinforcement.
It is sewn with a double stitched rollover stitch. The ears may be used, but you can't tell from the exterior. The hem remains original, but has been stitched with a single stitch.
A left-handed twill is used. It is quite rough texture, and the slab feeling is stronger than the one of Levi's at the same time.