A pair of 5-pocket jeans from J.C. Penney's store brand "Ranchcraft" with "WESTERN JEANS" on the flasher. The use of a flasher and cam-lock zipper suggests that the production date may be the 1960s.
The patch features the brand name and a bull illustration. From the texture, it is likely to be made of PVC.
Flasher in a photo of a cowboy doing a rodeo. It is hard to tell because of the price tag, but it is stated that the fabric is 13 3/4 ounces.
The top of the back pocket is cannulated, and many RANCHCRAFT jeans seem to have a single horizontal stitching, but this is not the case.
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