In 1971, when Levi's went public, the notation of the red tab was changed from "Levi's" (Big E) to "Levi's" (small e)(In fact, there is a transition period of several years and the red tab is a mix of big E and small E.).Presented here is a dead stock 1976 66single model with small e red tabs, it is said to be characterized by a clear vertical drop and a bright blue hue. "66 single" because it is distinguished by whether or not the back pocket is sewn with a single stitch. The latter half of the 1970s was a time when denim production changed drastically in stages due to the explosive increase in demand for jeans, the difficulty of securing synthetic indigo due to the oil shock at that time, and the intensification of price competition due to the increase in imports of foreign-made fabrics from Asia and other countries. The introduction of sulphur dyeing, open-ended spinning, and innovative looms to reduce the use of synthetic indigo is interesting in that it can be seen these changes in stages in the 66single, 66chain and redline models.Moreover, it is often said that the fuzziness of the 66 model is intense, but it seems to be influenced by the fact that the source of the supply of cotton shifted from Mississippi Delta to Texas due to the increase of the demand of the above-mentioned jeans and the progress of the means of transportation.
back pocket (back)
top button (back)
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